About PPC
So what are the benefits of PPC? The benefits of a PPC campaign are endless! It is a highly flexible means of bringing exactly the type of customer that needs your product or service to your website – when you want them.
Quick, targeted and trackable – down to the last penny.
Pay per click (PPC) is one of the most effective and targeted internet marketing methods. It allows you to market your business on search engine results using sponsorded links from suppliers like the ones opposite:
How it works:
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A quick sumary of how Pay Per Click works.
The advertiser selects a comprehensive list of keywords and phrases relevant to their website that they want to be listed for.
The search engine allows the advertiser to ‘bid’ on their chosen keywords in order to appear in the listings.
The position in the results is determined mainly by the bid value, though other factors are also considered. The higher the bid, the higher they are on the listings
The system works on a Cost Per Click (CPC) basis. The advertiser only pays each time the user clicks an ad
The advertiser can choose the ad text that appears in the listings, which is great for offers, deals and brand awareness
The advertiser can decide on how much budget they want to allocate to the campaign