Pay Per Click.: Our services

Our services

A strategic, targeted service focusing on return on investment.

Keyword Mining

We provide a comprehensive list of keywords and phrases that are targeted to your website and the products or services you offer, meeting the necessary rules and guidelines of the search engines. The keywords are generated to specific requirements, for instance they may be designed to provide quality clicks rarther than high quantity.

Copy Writing

We’ll write targeted ads for the keywords ensuring that they are relevant and sharp, making the most of the characters permitted and complying with the search engine rules. We’ll include any offers or promotions that you may want to advertise, as well as any prices or sign up dates, plus any brand messages or slogans you use.

Landing Page Optimisation

Lighthouse will work with you to ensure the best landing page for each keyword or ad group. This will give a better user experience and help conversions. The site needs to be easy to navigate with a call to action optimising for maximum conversions – and more sales!

Reporting

We can supply standard detailed weekly/monthly reports or bespoke reports if required (for an additional cost). This will help you understand how well the campaign is performing and will include information such as clicks, impressions, CTR and CPC.

Campaign Optimisation

Optimisation is key for any PPC campaign. This will ensure that your budget is working as hard as it can for you. Lighthouse can test alternative copy and optimise down to keyword level. Increased click-through ratio (CTR) means ads are more relevant and can help reduce the cost per click (CPC) whist remaining in a similar position. Optimisation will help increase the return on investment (ROI) and conversion rate, whilst lowering the cost per acquisition (CPA) if tracking is in place.

Tracking & Analytics

For an additional cost Lighthouse can also track what users are doing on your site, which keywords are producing sales/enquiries and which are proving expensive with little conversion. This requires a small piece of code to be added to each of the pages to be tracked. For many clients tracking is an invaluable tool which enables further optimisation and ensures that campaigns achieve a higher return on investment.